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Web Survey Bibliography

Title Building Representative Datasets Using Multiple Online Respondent Sources: A New Method For A Difficult Problem
Year 2011
Access date 27.10.2012
Abstract

The lack of representative sample presents a well-known challenge to online quantitative market researchers. In this presentation, a new solution purports to solve this pervasive industry problem. In two side-by-side entertainment studies, blended sample sources were scientifically calibrated, mixed, and stabilized using a new technology. Tested was the degree to which this blending method balances and removes the demographic, psychographic, and behavioral biases found in each of the sources used.

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Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2011 (358)

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